David C. Edelman, Partner at McKinsey & Company, says they are in his article written for The Harvard Business Review, Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places. I agree with him. I remember the old axiom taught in sales school “he who speaks first owns the product,” meaning [...]
So, what you do when the bank says “no” to your request for a loan or increased credit limits? Do you pack your bags and go home or do you go back and nurse the scrapes and bruises and take a long hard look at the business, hopefully the latter. Let’s explore a few ideas. [...]
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